Almost 7 years ago, Cole and I sat in our little 250 square foot NYC apartment and had an idea. It all started more than 18 years ago which is insane to say... I picked up a camera and it was an immediate love affair. I would shoot anyone that would let me. Musicians, family, people I would stop on the street, weddings, fashion, anything I could get my hands on. I grew up in a household that believed in art. Supported any crazy idea, and believed that everyone was creative. As I got older I realized not everyone had that luxury, in fact most people I knew thought they simply “weren’t creative.” I knew from the beginning that was my mission, to celebrate the art of life, to bring people together, to cultivate and celebrate the artist in everyone. Yes, I spend every waking hour perfecting the grain, the glow, the colors on every preset. Every button that is clicked Cole spends hours thinking through. But I spend more time thinking about YOU, the person behind the screen, the stories you want to tell, the way you inspire those in your lives and how we can be a brand that supports that. It’s been a privilege to grow our little passion into a brand that is used and supported by the most creative and cool people I know. I am grateful every single day. xx- Tezza