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Merci @lemondefr lemondefr and @elvirevonvon “Defending a virtuous fashion, which reduces its ecological impact: the 46-year-old American-Uruguayan, at the head of her own brand and artistic director of Chloé, supports, in an interview with "Le Monde", a path that remains a minority in the sector. Fashion designers who are more vocal about the environment rather than about clothes are not that numerous. Those invited to the United Nations conferences to discuss global warming even less. It is however the case of Gabriela Hearst, American-Uruguayan of 46 years present at COP27, in Egypt in November 2022, which still represents a minority stream in fashion: the designer is conscious of its ecological impact and determined to reduce it. Her label Gabriela Hearst, founded in 2015 in New York, is based on the idea of producing less and better; since her arrival at Chloé in December 2020, the designer has been applying the same principles on a larger scale, on a luxury brand of the Richemont group.(...) Your fashion show on nuclear fusion came at the right time! Just a few weeks ago, I was discussing with an environmentalist who told me that nuclear fusion would not be mastered for another thirty years and that humanity was doomed. Nuclear fusion will save our asses! Now, the most difficult thing is to get this energy to the market quickly. For wind turbines and solar panels, it took over twenty years and we don't have that much time. (..) Isn't it too hard to manage two brands at the same time? No one ever asks me what I would do if I didn't have two brands! People seem to doubt my ability to handle two projects, but I knew I could do it. I'm not saying it's easy, but I'm not complaining because I'm the one who created my brand, I'm the one who applied for Chloé's creative direction: I wanted everything that's happening to me. Just like I wanted my three children despite complex pregnancies. Beautiful things take effort.”(..)
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