I am proud to announce that alongside @gustav_iden, @olavaleksander and @adamacworth, I am one of the founders of Santara Tech, a first of its kind incubator company working with sports technology brands to develop innovative products and provide content, marketing, and activation services. Santara Tech officially launches with six partners who have been working closely with us, testing in real training and competitive environments to help them develop their data driven technology products. Follow @santaratechnology as over the next week we will reveal our partners and how we have been working together. #TheNorwegianWay #SantaraTech 📸 @santarastudios @orbitalstud.io