AD Introducing the JOICO Hair Collections✨ Looking for a fresh new shade for the new season? Think vivid red textured layers that will make your daring clients want to go bolder and brighter! JOICO European Colour Design Team Member Paul Watts used the following formula. Root LumiShine Liquids 1⁄2 4RR + 1⁄2 6CCR + 5 Vol (1,5%) (1:1) L&E LumiShine Liquids 1⁄2 8RR + 1⁄2 6CCR + 5 Vol (1,5%) (1:1) To lock in this style, JOICO Guest Artist Marcus Giamattei applied JOICO Humidty Blocker to give hold and JOICO Colorful Glow Beyond Anti-Fade serum was used to instantly increases shine & softness. #joicoeurope #creativecollection #lumishine #hairjoi @joicoeurope @marcusgiamattei @paulwattshair Credits - Colour: Paul Watts Cut & Styling: Marcus Giamattei Photography: Jamie Blanshard Make-up: Katie Moore Styling: Ellen Spiller Art Direction: Bruno Marc Giamattei