Radiomatique identity for @aesopskincare⁠ ⁠ We were commissioned by Aesop to create a new visual identity for Radiomatique, their venture into broadcasting that encompasses playlists, podcasts and mixtapes. The Radiomatique wordmark uses Aesop’s brand’s typeface Optima, set in lowercase to highlight the ascenders and descenders, taking a similar form to musical notes.⁠ ⁠ We also created a family of kinetic illustrations that reflects the transient nature of sound – the first of which is for Radiomatique Mixtapes, a collaboration between Aesop and @worldwide.fm. More from this project will be unveiled soon!⁠ ⁠ #design #graphicdesign #type #typography #identity #branding #brand #aesop #radiomatique