We are working on an exclusive interview with a Hungarian photographer @floraborsiofficial Flóra Borsi. She uses exquisite photo techniques to create surreal images that are thematically focused on identity, relationships, emotions and dreams. Flóra had opportunity to work with the latest Hasselblad X2D 100C and we asked her about her experience of working with this new camera. She is also sharing with us some images shot with the X2D 100C, plus so much more. Here is a short excerpt from this interview: “You were commissioned by Adobe to create an image for Adobe Creative Cloud. How did this cooperation start? It started way back in 2014 when I uploaded my Iréel series to Behance and they picked it for the starting screen of Photoshop. After that they commissioned me on several projects, but the biggest one was the image of the Creative Cloud. They reached out about this project with a very narrow timeframe because they wanted to have visuals for the iconic CC logo. It’s literally two letters. I created a sketch, and they wanted it to be realized. In less than a week, I created the new logo for them, and they totally loved it. I was over the moon!” We are confident you will find this in-depth interview fascinating, informative and highly inspiring. Look for it in the upcoming issue of the Medium Format Magazine. www.mediumformat.com #mediumformatcamera #mediumformatportrait #hasselblad #hasselbladx2d #x2d100c #hasselbladx2dii #hasselbladx2dc100 #adobecloud #adobephotoshop @hasselblad @hasselbladculture