Ebay’s Love Island collaboration has caused a surge in the popularity of pre-loved fashion, with searches for ‘pre-loved fashion’ and ‘eBay pre-loved clothes’ increasing by 700% and 750%, respectively.​​​​​​​​ ​​​​​​​​ The partnership sees each contestant sporting a selection of pre-loved items provided by the marketplace, likely to have contributed to the surge in popularity. eBay has seen a significant increase in searches for pre-owned fashion since the announcement, with viewers looking to emulate the style of the show’s contestants.​​​​​​​​ ​​​​​​​​ We believe that the focus on sustainable fashion is only set to grow in the coming years, so it will be interesting to see whether eBay continues its partnership with Love Island and whether other television shows follow suit. What do you think?