thank you to @earthrise.studio for helping us to beautifully articulate the challenging landscape of uk waste streams. a difficult system to navigate with over 300 local authorities processing + managing waste in unique ways - there's no clear pathway to the most sustainable solution for many brands + the journey has been full of learnings, setbacks, steps forward + difficult decisions. our new packaging is made with progress not perfection in mind. using mostly recycled materials + card we're proud to be replacing 330 tonnes of virgin plastic - one bowl at a time