In today's Fragrant Friday newsletter we chat with @thenichesampler and @sokilondon about their respective journeys to become fragrance influencers and their upcoming projects. Valerie was on a quest for a signature scent when lockdown hit and her customer experience changed drastically. Months later, Valerie became one of the most appreciated fragrance Tik Tokers and content creators, impressively managing her PhD studies along her activity of advocating for what she calls ''the fragrance wardrobe ideology'', a concept focusing on seasonality and embracing the unpredictability of the day rather than unrdertaking an often difficult quest for a signature scent. Sophie King is the face behind Youtube's @sokilondon, a leading fragrance reviewing channel that almost counts 100.000 subscribers! Her passion for fragrances dates due childhood, and has enabled her to recently launch her upcoming first fragrance, Empress. To discover more about Valerie and Sophie's stories, make sure to check out our newsletter in your email inbox! #fragrance #fragrances #fragrancelovers #fragrancelover #stories #fragrancestories #nicheperfumes #perfumelovers #sotd