AD Introducing the JOICO Hair Collections ✨ It’s no secret that warmed-up blondes will be everywhere this autumn. For those clients who want to stand out from the crowd and be an eye-catching contrast, this look is for you. JOICO European Colour Design Team Member Paul Watts used salon friendly colour application techniques using VeroLight Lightening Powder + 10Vol followed with followed with 2/3 7N + 1/3 7BA + 10Vol toner. JOICO Guest Artist, Marcus Giamattei created internal layers with a choppy fringe. The result? An on trend look that is sure to inspire stylists and clients alike! JOICO Blonde Life Brightening Oil was applied through the ends for instant brightness and breakage protection. JOICO Hair Shake was applied for glamorous texture. #joicoeurope #creativecolleciton #blondelife #hairjoi @joicoeurope @paulwattshair @marcusgiamattei Credits - Color: Paul Watts Cut & Styling: Marcus Giamattei Photography: Jamie Blanshard Make-up: Katie Moore Styling: Ellen Spiller Art Direction: Bruno Marc Giamattei