"I view aging as a beautiful record of our accomplishments, loves, losses, struggles and everyday joys. It is certainly not something that needs to be corrected. A single mention of “anti-aging” may not do much, but year after year of hearing and reading that narrative can have a detrimental effect on our confidence and self worth. There is real value, grace and beauty to every year we spend on this Earth. My hope is that we can honor, not weaponize, the natural process of aging. I'm not saying that everything about growing older is a cakewalk, but there is also nothing to 'correct', 'fight' or 'erase.' At Vintner’s Daughter we strive for agelessness and true beauty, which to me is all about a trusted and deep connection to ourselves, our values and to the world around us." -April Gargiulo ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Link in bio to read our founder's full note on why we choose not to use the term "anti-aging."