PERSONA: I’ve been working on this concept for so long. It was probably there already when A Better Mistake was born but I couldn’t give it a concrete shape. It took almost two year to bring it to life, together with the most creative and amazing group of people I’m lucky to work with! We are smashing it guys! 🔥 Persona is a project that invites to self reflection and awareness, to look at ourselves and giving us the time to listen and learn! About potential and balance