A film by SOAK @soakltd for @the_ayu 1/4 A sense of abundance that is intangible, nostalgic reminders of wellness rituals that have long knitted generations together. In the reviving spritzes of rosewater spray on the face, or use in elaborate hair oiling routines, the gentle power of roses in personal regimes and unique blends conjure memories of blissful contentment and elevate the present. Director - Avani Rai @avani.rai Creative Director - Kshitij Kankaria @kshitijkankaria Assisted by - Siddhi Dolas @siddhidolas Music - Sid Vashi @sidvashi Film editor - Rohan Kapoor @kaproh Producer - Anurag Sharma @anuragsharma91 Video Assistants - Harman Achint @iamharmanachint and Hardik Kaushal @hardik.kaushal Words - Anadika Sahu @heady_slimane Location: Mumbai Gurdaspur Ladakh Varanasi