Here’s something I’ve been thinking about a lot lately: we’re raising entire generations of consumers who idolize and doggedly defend their parasocial relationships with social media beauty influencers who don’t know they exist and don’t really care about them - EXCEPT their monetary value. Honestly? It’s both the best and worst thing to happen to the beauty industry in decades. Read the article at www.inmykit.com at Substack (link in my profile). #ParasocialRelationship #Nondisclosure #FTC