The 1970s were defined by individual freedom. The cultural tides of the 60s - including Civil Rights, Women’s Liberation, and Hippy Movement - had a lasting impact, and what was once revolutionary became mainstream. This meant there was an attitude of “if it feels good, do it!”. Vogue proclaimed at the start of the decade "There are no rules in the fashion game now". Synthetic fabrics made it easy for people to try out the latest styles - even if they were out there. Experimentation with polyester, faux-leather, sequins and even feather boas were all on the table. New techniques in sewing meant that even at a modest price, people were able to afford to try new trends. And try they did! A major outcome of hippy’s challenging gender roles in the 60s was that in the 70s, styles became even more androgynous. Men and women’s styles began to blend together. The most popular silhouette of the mid and late 1970s for both genders was that of tight on top and loose on the bottom. The look was striking - and very glam.