This Black Friday, Beefeater plunged consumers into a visceral experience of its ‘The Spirit of London’ campaign through a dynamic 3D billboard in one of the busiest shopping areas in London, Stratford. To take it one step further, a Snap code, visible on the billboard situated at Four Dials, Stratford, exploded a hovering Big Ben and Beefeater London Dry Gin bottle into the skyline. Well done to the teams across: @beefeatergin, @mccannlondon, @craft__uk, @theberry.uk and @unit9ltd for contributing to the creation of such innovative work. #mccannlondon #truthwelltold #beefeater #thespiritoflondon