@danplourenco and I talk about it all the time...too many entrepreneurs today set out to build businesses for all the wrong reasons. As crazy as it sounds, we didn’t have a single convo surrounding personal financial goals when starting GHOST. Of course it’s a business, but we genuinely spent and continue to spend every waking minute building the brand we always wish existed, not for “the exit” but for the love of the fucking game. You really want to start a business? Understand that you’re knowingly signing up to eat shit for the foreseeable future with the off-chance that if you really crush it, you may be fortunate enough to earn a living from it. Building a brand is all about the journey, the people...the experiences. Dollars can’t buy what you gain from enjoying the ride...