haeckels
Aug 30
615
1.37%
Two names you probably never thought you’d see together. This weekend, we introduced our postbiotic edible cup at We Out Here festival in Cambridge in collaboration with Red Bull.
The idea to execution took a little over two years, and we’d very much call this cup a happy experiment gone wrong from a bigger project. But we did it - and we got it out there.
As somebody put so eloquently on LinkedIn, “there are no rules anymore. Why can't a beauty brand and an energy drink maker solve the problem of single-use cups?”
Thanks to all who made this happen; it’s just the beginning. And sorry for anybody that couldn’t get their hands on one at the festival - we’re learning as we grow.
haeckels
Aug 30
615
1.37%
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