This film by Mark Wyatt (@wyattvisuals) for Tourism Vancouver Island explores how the ocean is integral to all facets of our existence on the west coast (view the film in its entirety on our Facebook page). Particularly, this film narrows in on our culture of commercial stewardship, and why an environmental ethic of reciprocity is essential for businesses that operate next to the sea. This film also features a few of Surfrider’s Ocean Friendly Businesses, who are registered as Ocean Friendly for eliminating plastics, diverting waste from landfills, as well as adopting circular and regenerative practices! Learn more about what it means to be Ocean Friendly at the link in our bio. Tourism Vancouver Island is located on the traditional, ancestral, and unceded territories of the Kwakwaka’wakw, Nuu-chah-nulth, and Coast Salish peoples.⁠