My first SXSW was 2014 - I was 24 and bright eyed and bushy tailed without any money to get a SXSW badge. While my blog was still pretty new, I was getting restaurant questions from people who were flying in so I decided to do a “food crawl” and invited anyone to join me. Within a day, there were over 10,000 SIGN UPS. Logically, I couldn’t do this 🙂 Fast forward 11 SXSWs later, I’ve been incredibly lucky to have worked with 100+ brands on amplifying their SXSW activations. SXSW 2025 brand activations that I partnered/attended: 〰️ @goodyearblimp ride to SXSW 〰️ @panasonic “Less Is More” - free coffee & sponsored EV rides & pedicabs 〰️ Michigan @youcaninmichigan at @midwest_house 〰️ SXSW recovery with @sweat_decks at #campkokoresidence 〰️ inspiring talk by Tabitha Brown with @clovercommerce 〰️ Shrimp & Cocktail Takedown with @gortonsseafood 〰️ new @mateos_salsa queso launch at @gsdm SXSW party 〰️ Amazon @primevideo House ft. Amazon Originals with women-led content 〰️ @uber x @waymo 〰️ @getgraza party for new frizzle olive oil launch at @bartoti 〰️ @aveenous oat oasis house 〰️ @visitcostarica 〰️ Museum of the Future @museumofthefuture by Dubai with @fixdessertchocolatier #SXSW2025 #MuseumOfTheFutureSXSW #escapewithprime Austin content creator Austin influencer #austincreator #austintx