We are not just copywriters. We are a *witness* for our clients. We discern the details others often miss. We put into words what others can't. We listen, reflect, interpret, and respond. We translate our discoveries into a language that helps others feel deeply understood. We meet each client with presence, clarity, curiosity, and wonder. AI is trained to write, but it can never be a witness for your clients. Only you can do that. 💚 Today on my blog, I'm talking about AI and hope to start an open conversation about its ethics. Unpopular opinion: I don't (and won't) use it in my copywriting work. Why? My reasons are outlined in the article link in my profile. Let's talk!