Re-visiting the work of Cao Fei, a longtime collaborator of BMW who applies her multimedia practice to bring digital art into the world of BMW. Since creating the first #BMWArtCar using augmented reality, Fei has collaborated with BMW designers in the creation of Digital Art Modes, which in the words of the artist, “gives the BMW driver the chance to experience the ever-changing digital landscapes of a multifaceted universe in a screen world, where abstract poetry and sensory pixels intersect”. Swipe through for a look at the digital universe Fei brings into the BMW experience, and stay tuned for the chance to see it come to life in the BMW i7 at Frieze Seoul this year. 🇰🇷 @friezeofficial @bmw_korea @Cao_fei #friezeseoul2022