Explore the analogue in a digital world with the Supersense x BMW Experience Lab at the international Ars Electronica Festival 2022. Under this year’s theme, “Welcome to Planet B”, the Supersense x BMW Experience Lab will feature the BMW i3 Urban Suite which was re-built into an exploration lab for sensual perception by an interdisciplinary team. Activating the five human senses, selected analogue experiences and tokens in the interior of the car invite visitors to reflect on what they wish to feel when driving and how they would design their ideal mobile space. The festival will run from September 7 to 11, head to the [link in bio] for more information. @arselectronica @supersense @bmwaustria @bmwi