As a long-term partner of Frieze, we are celebrating its inaugural edition in Seoul, Korea this week! 🎉 We are presenting Cao Fei’s Digital Art Mode in the new BMW i7 as the result of an extensive collaboration with the internationally renowned Chinese multimedia artist @cao_fei. Combining automobile design with art, the Digital Art Mode revolutionizes the driver experience by creating a unique atmosphere using digital graphics and mood lighting - at the click of a button. Also on view is THE 8 x JEFF KOONS, the limited edition BMW M850i xDrive Gran Coupé showcasing Jeff Koon’s signature pop art elements combined with geometric patterns tailored to the sophisticated form of the vehicle. The works are on view through September 5 at the BMW Excellence Lounge at COEX in Gangnam, Korea. #THE8XJEFFKOONS #DigitalArtMode #BMWi7 @friezeofficial @cao_fei @jeffkoons @bmw_korea #friezeseoul2022