Is your brand leveraging motion content in your everyday social media mix? When I talk to brands about producing motion, the reaction I sometimes get is that it costs too much to shoot & edit. Yes, campaign shoots are costly and it takes a lot of work to take long form story telling and cut it up into smaller segments for social media. At HashtagBK we like to create what we call “Snackable Content”, it's short form creative that is imaginative, drives home brand messages & is inexpensive to produce. We created this piece for our client First Leaf, they are a subscription wine club with a target demo of 45-65. In our pitch meeting they liked that we produced “edgy” content but they were concerned how it would play with their target market. What we did was offer another target segmentation that would play really well with our style, we convinced them that they should target “Millennial Moms”. Yes we could produce content geared towards “Boomers”, we can produce content for any demo. But we saw a “white space” for them, young professional mothers between 30-40. After testing, they found that our content did well with “Boomer” & “Millennial Moms”. What we identified as a “white space” is now a new revenue stream for them, that's the power of content!!! #hashtagbk