The Supersense x BMW Experience Lab Project is on display for festival visitors until September 11 at the Ars Electronica Festival for art, technology and society following the theme “Welcome to Planet B” in Linz. As an agent of society, BMW is dealing with the transformation processes of our time. Questions around mobility and tomorrow's driving experience are researched on eye level with experts and opinion leaders from the fields of technology, science and art. BMW explores the intersection of man and machine and the true essence of human centricity. In a collaborative approach with Supersense, an exploration lab for sensual perception and the confluence of the analogue and digital sphere from Vienna, the BMW i3 Urban Suite was re-built into the Supersense x BMW Experience Lab Project by an interdisciplinary team. Activating the five human senses, selected analogue experiences and tokens in the interior of the car invite visitors to reflect on how they would design their ideal mobile space. Head to the [Link in bio] for ticketing information and hours @arselectronica @supersense @bmwaustria @bmw