LBPR’s founder and director Lucy Brooks was recently a guest on @thebeautybusinesspodcast ❤️ Lucy has almost 25 years of experience in the PR industry and shares in this podcast episode the role of PR in creating earned media placement and brand awareness for established and emerging brands. She also discusses how you go about choosing the right PR agency for your brand, as well diversity and inclusiveness in media and influencer campaigns. Head over to @thebeautybusinesspodcast on Spotify to listen to the episode.