@1stavemachine director, @__emcole__ , has teamed up with @mediahubuk_ to create a campaign launching the @littlemoonsmochi and @channel4 collaboration - the first TV brand partnership for the balls of mochi ice cream. With Channel 4’s 'Derry Girls' series 3 having recently aired, @saoirsemonicajackson was chosen as the leading lady to bring to life the world of Little Moons, lending her signature mix of sophisticated style and wry humour to the campaign. Em Cole created a magical mochi-scape that takes the audience on an exciting and dynamic journey, harmonising the Little Moon’s ‘from another world’ and Channel 4's ‘all together different’ brand voices. 'Taking my favourite parts of both brands, Channel 4’s synonymously British off-centre fun and Little Moons’ dreamy destinations, I landed on deliberately staged surrealism with Saoirse Monica Jackson’s confident wit to tell it.’ (Em Cole) #1stAveMachine #EmCole #LittleMoons #Channel4