Since PHA’s Veggies Early & Often campaign started, our partners have made meaningful change for our youngest eaters. We developed the Veggies Early & Often icon to help parents and caregivers differentiate veggie forward products from products that do not deliver on their veggie promise. Over 150 products meet the icons requirements, signaling to parents and caregivers that the product contains over half vegetables and no additives. Learn more about our Veggies Early & Often partners and the work we’re doing together to raise a generation of veggie lovers by clicking on the link in our bio.