Seven days before the most pivotal performance of her career, we followed @kimpetras with our partners @amazonmusic as she prepared for her Coachella debut. Watch the blood, sweat, and tears that went into making the magical performance happen in 'The Lead Up with Kim Petras' available 7/20 on the Amazon Music's YouTube channel. By successfully implementing a comprehensive channel strategy and developing premium content for Amazon Music, Studio71 helped maximize viewership across multiple platforms, while also generating awareness for the streaming service. Congrats to our Unscripted team who pitched and developed the YouTube special with the help of our talented Production, Business Development, Talent, and Design team.