Gen-Z is a crucial cohort for brands and retailers to capture, since per capita spending on fashion reaches a peak in when we hit our mid 30s and begins to decline after our mid 40s. As important as Gen-Zers are for the fashion industry, so is fashion for them. Our panel of almost 1,000 US Gen-Zers reveals that fashion is the favourite entertainment category for US Gen-Zers to spend money on, outranking other categories like dining, video games and consoles, and music, and that Gen-Zers also think they are highly influential on what friends and family members purchase. To learn more about the relationship between fashion and Gen-Z, visit BoF to buy our latest Insights report. [Link in bio] #genz