This is kind of a bid deal for us so please give us a little room to talk about ourselves ;) - we try to keep these kinds of posts limited to one a decade. We've been working hard behind the scenes of the music industry to support up-and-coming and established artists for a decade now. These few photos taken by the amazing @alysoncoletta (go give her a follow for some of the hottest live music photos you'll ever see) of @ronnieficarro blowing the roof off @RockfestWI last night with our @ernieball / @music_man Stingray Bass are the payoff for us. Sure we have sales numbers to hit and marketing KPI's and blah, blah, blah... but THIS IS IT. It's the raw emotion of being part of that magic of a live show. Someone in that audience had their life changed for the better. Someone finally saw the band they've been admiring for years. Someone fell in love and someone else was freed from a bad relationship so they could start a new chapter in their life. Some can't talk today because they lost their voice from screaming their favorite songs all night and many more are at the peak of the best summer of their lives. We are humbled and thankful for being able to be a small part of all of it. We don't take any of it for granted. We work hard and we appreciate every single one of you. Thank you. And thanks to Ronnie and Alyson for being part of building a community that loves discovering new music while enjoying a little bottle of bubbly water.