A gateway to 2022’s obsession with hot pink, the Barbiecore aesthetic, inspired by the doll, has shifted the needle when it comes to retail. After Margot Robbie was spotted filming in full magenta in June for upcoming film Barbie, searches for all things pink skyrocketed 416 per cent, according to @Lyst. #Valentino’s all-pink AW22 show was also a factor, leading to magenta red carpet moments from #Zendaya, #DrewBarrymore and Bridgerton star #SimoneAshley. Head to the link in our bio for more of the hottest brands and trends of 2022.