Canoe are honoured to be appointed by Ksubi as their UK PR agency and to support the launch of their new London Carnaby Street store this October. The highly coveted Global streetwear label is renowned for its signature denim and deliberate unfussy style, having already captured the attention of UK artists Dave, Charli XCX, AJ Tracey and Skepta to name a few. Founded in 1999, Ksubi has become an established label with a distinct identity. Born a rebel, the brand remains uninfluenced by the status quo and chooses instead to set its own agenda. By championing the ‘Outsider’ Ksubi has accumulated a significant presence and cult following globally, being seen on every A-list celebrity with attitude, from A$AP Rocky, Playboi Carti and Travis Scott to Kendall Jenner, Karol G and Winnie Harlow. Ksubi jeans, denim jackets, cut-off shorts and distressed skirts are the foundation of each collection, sitting alongside a range of premium tees, tops and standout dresses. Progressive shapes and fabrications featuring raw finishes complete the signature Ksubi aesthetic. “Ksubi is known as the creative outsider, being a genuine rebel is at our core and our PR & comms needs to reflect this, pushing the boundaries of a traditional approach. Having worked with Canoe in the past, I know they are the perfect partner as we expand our presence in the UK & Europe.“, says Suhana Spires, GM of Marketing at Ksubi. “Ksubi leads with a bold, opinionated approach to business. Its community challenges the conventional, and pushes the boundaries of culture, and we’re extremely excited to be part of the Ksubi movement. Its premium fashion and signature denim provides a fantastic addition to the Canoe client portfolio, and we’re looking forward to growing their brand presence in the UK.“, says Chris Carr, Canoe Managing Director.