@laurensick ‘s DC for ford. Lauren wanted the entire spot to be inspired from the many horror films we both grew up on. We were inspired by so many great films, trying to not just focus on the car as a product, but as a character. So many logistical challenges on this one, shot in 2.5 overnights in the Utah desert with one of the best crews I’ve ever worked with. @dantegiani and I had multiple conversations on how to make this feel like it was shot on reversal despite not being able to shoot it on film. Dante really nailed the feel that we wanted. @overridefilms and crew powered all drones, drone lights, and camera cars, they also provided a raptor of their own which became our moving lighting unit. This one was pure fun. Thank you to all of the amazing crew members that made this shoot possible. Official Credits on the next post.