To celebrate the launch of the new @MADAMbyMCJW textured haircare brand available at @Walmart – inspired by legend Madam C.J. Walker and created in collaboration with @aleliabundles – we produced limited-edition, vanity-inspired seeding kits designed to help the modern woman of color who embraces versatile styles to “Respect, Protect and Perfect” her crown. The kits featured the full line of 11 products within the Scalp-to-Strand collection and a @shopbabytress Edge Styler. The custom, multi-tier box was designed keeping sustainability top of mind, meant to be reused by recipients for functional storage of hair and beauty products.