Prime Minister Jacinda Ardern chastised Marama Davidson last week, so I had no choice but to use my weekly column this week to defend whaea. LINK IN BIO TO FULL COLUMN. Last Monday, Green Party co-leader Davidson posted a video of herself holding five Whittaker's creamy milk chocolate bars outside Parliament with the caption F***en don't even like this flavour. But like @WhittakersNZ chocolate. And love #ReoMāori.” Last Tuesday, Ardern said Davidson should remove her social media post. Ardern referred Davidson's post to the Cabinet Office, stating it breached the Cabinet guidelines which prohibit ministers from endorsing or promoting any products or services. Public backlash soared after the post and the news she'd potentially breached guidelines. In June 2019, Ardern posted a picture of the Women's Weekly kids' party cakes book to her Instagram before endeavouring to bake a cake. Ardern also posed with Zespri kiwifruit mascots in Japan and launched Silver Fern Farms Net Carbon Zero beef in New York. Ardern has been on promotional tours to Costco stores. Her minister Chris Hipkins has been a walking ad for Coke Zero. On 2019 Budget Day, Finance Minister Grant Robertson tweeted a picture of himself and Ardern with cheese rolls and captioned it "Budget Day tradition - cheese rolls, this time from Dunedin itself, specifically Starfish cafe." The Prime Minister raised no concerns about Cabinet manual breaches about these posts. Photo credit: @beckimoss_ #nzpol