Photos from the my test shoot for the "Eliel Cycling" Brand. I'm super happy with the way the photos turned out and so was the client : ) This shoot took a bit of planning to get to this final product. 1) started with a Brand Strategy Session to define the brand, audience and the brand message 2) Pre-photoshoot Design Consult in-person to determine the type of mood, styles, looks and compositions we'd want to capture for the product shoot. 3) 2 hour photo shoot GOAL was to create a more upscale brand image to reflect the actual brand qualities. We decided on a moodier feel to the overall look of the catalog shots versus what they had prior was a fun loving, jovial and playful look to the photos. Eliel cycling gear is a high end performance cycling brand. The team members have a great kick-back casual So-Cal lifestyle vibe to them. They will continue to share their enthusiasm for the sport but defined in a more refined upscale manner with these new photos. Thanks Eliel cycling for bringing me on to capture the next steps in your brand evolution! Photography: @InsideTheStyleStudio_MHPhoto Brand: @elielcycling / Eliel Cycling