nonibizz
Aug 17
272
6.34%
Oohh we love a bold proclamation ❗️Thanks to Loop Magazine (@loop.mag) for the 🖊
When I first heard Raedio explained as “audio everywhere,” I had to ask: what does that mean? Well, everything around us has sound. Of course, music is a motivator – from inspiring your morning workout routine to the pump-up jams that get you hype for a night out on the town. But think further: the alarms in our phones, the music in elevators, even the beeps in our cars or on medical machines. Even though we are used to this everyday soundtrack, we never think about the person or company behind the bings, dings, or alerts. When Benoni and Raedio say “audio everywhere,” they truly mean everywhere. This is programming for life. On the front end, Raedio signs artists to their label and finds them placement in household favorite shows like P- Valley, Godfather of Harlem, Sweet Life: Los Angeles, Love&Hip Hop Atlanta, and Just Like That, to name a few. If you’ve watched any of these shows, you’ve probably noticed that the music seamlessly becomes a character of its own. If you’re like me, you may have even added one or two of these tracks to your getting-ready playlist or craved them while sitting in an LA lounge after midnight. But music supervision isn’t all that Benoni and Raedio do. They offer podcasting opportunities for talent and programs, as well as marketing and branding that gives a “lift to any project or show.”
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Raedio collaborated with Google to launch the Creators Program. Recently, @drijackmusic and @jaephens – two of the collaboration’s selections – released their Eps.
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By creating these avenues as well as new ventures, including but not limited to an E-learning platform, Benoni has become more than a manager, a music supervisor, or even the president of one of the most forward-thinking ‘labels’ of this generation. He is what’s next. He is the future of sound.
nonibizz
Aug 17
272
6.34%
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