The opening event at the @hermes Crystal Houses in Amsterdam. We designed a mystical forest where the digital and physical world meet, covering the full height of the facade. A playful exploration, combining research and meticulous handwork with the endless possibilities of digital techniques. This lovely evening kicked off with a talk together with Adrien Barrot, Naiara Sabandar, Imane Valk and our design director Wendy Plomp. To accompany the talk and light up the conversation we have created a wheel in the style of the window display, including 3D-printed words related to the theme 'Lightness'. Naiara Sabandar's food design was inspired by these words. The window display can be viewed at P.C. Hooftstraat until November 2022. #dutchinvertuals #hermes #lightness #amsterdam #windowdisplay #presentation #opening #facade #digitalmeetsphysical #3d #handwork #animation #paper #retail #mystical #forest #tree #spirits #playful #exploration #humor #balance 📷: @boyanoo – Epic Pixel