Last week, Gradient helped Urban Decay celebrate the Launch of their newest product, Vice Lip Bond, in a big way. We transformed a Downtown LA space into an epic playground showcasing the product efficacy and celebrating the unveiling of Chloe Cherry as the product spokesperson. A curated guest list of content creators enjoyed a Bite Me Bodega, Shake to Activate station, Cruelty-Free Claw Machine, Get Bonded Gem Station, and many more brand vignettes. The team had a blast making this come to life. #PDAAproved #UDLipBond #urbandecay GRADIENT Lead Team Lead producer: Jessica Schreiber Lead Experiential Designer: YoYo Wang Lead Graphic Designer: Madison Urich Lead Account: Alix Monteleone