Mugler is to present the collection on January 26 in Paris, but in this news, the main thing is not what but how. The new clothes will be shown in a "see now, buy now" format. The brand calls it a completely new concept, and although there are no more details, we can imagine what exactly is behind these words. 😳 Marika team believes that the show will be close to an auction format, where only after seeing an item from the new collection, the guests can "compete" for the purchase or stand in a queue to be among the first to purchase it. What are your thoughts about the new format of the fashion show? 🤔 Fashion Designer/Makeup Artist: Igor Olenin @oleninigor Photographer: Sofya Shelpakova @sophierousse Model: Milana Kharisova @milanaharys Editor-in-chief: Marina @zzz_marina #marikamagazine #portraitphotography #fashionphotoshoot #womanmodel #magazinepublication #fashionphoto #womenfashion #gold