Here’s a behind-the-scenes video of our ELLE Canada x @sharkhomeca launch event. Held at @salonaugust_to in downtown Toronto a few weeks ago, guests were treated to hair transformations—thanks to the new #SharkFlexStyle. We also hosted a panel discussion, led by @theo_dc , beauty director for ELLE Canada and ELLE Québec, which focused on the idea of #ForAllHairkind, Shark Beauty’s nod to celebrate our individual hair journeys. Intimate stories about the impact of our hair—from loss due to alopecia or postpartum to owning your natural texture—were a reminder that taking care of your hair really is an act of self-love.