Agroecology needs people paying the right price for food system transformation. Been a while since I rant on IG. Seeing a huge discount for organic dairy milk in a supermarket this morning gets me to break the hiatus. It triggered the pain of my family tragedy, of which the economic price of being f*cked by industrial farming is still paid for today. A shared tragedy with many farmers and their families. In recent months, despite the retail price increase of food including milk, organic milk only gets +- 6 pence /litre of 'price premium' compared to milk produced in intensive / industrial farming systems. There's a sense that this margin will decrease as the social pressures from the cost-of-living crisis build. Despite providing these: ✳️a delicious source of calcium, magnesium, potassium, vitamin D, B1, B12, and more, if you choose to consume dairy milk ✳️a long list of socioecological benefits including prioritising building natural fertility of ecosystem processes including restoring soil quality and integrity and reducing environmental pollution Ask the CEOs, CFOs of most industries, would they bother to adopt sustainable practices for this margin? This post leaves more questions than answers? Great! What're your questions? Isn't it wrong to have to pay more for food amidst the cost-of-living crisis? How does livestock fit in the climate mitigation and adaptation strategies for the UK, particularly the net-zero agendas? Should agroecological farmers be the one to pay for the cost-of-living crisis that is fueled by our reliance on fossil fuel? What institutional powers are enabling oil and gas companies to continue to make billions of dollars of profits while agroecological farmers have to shoulder a disproportionate systemic costs of sustainable and regenerative food production? Photo by the wonderful @ourisles of Duries Farms in Fife, Scotland. A @pastureforlife certified mixed farm experimenting on various regenerative and organic farming practices for over 20 years.