Yesterday @reformation kicked off the fall season with its first ever “no-show” digital fashion event. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The collection redefines how the fashion industry can (and should) be operating. Featuring supermodel and activist @carolynmurphy, the elevated collection combines new materials with modern silhouettes – a perfect hybrid for the “new normal.” And because @reformation owns its supply chain and sustainable factory, the entire collection is able to be ordered as a one-off, reducing waste and unnecessary overproduction.