Today we had a special visit! Her Majesty Queen Máxima of the Netherlands and Klaas Knot, President of De Nederlandsche Bank N.V. stopped by. Last May, we received the Koning Willem 1 Award for Sustainable Entrepreneurship, of which Queen Máxima is honorary president. We provided Queen Máxima an insight into circular entrepreneurship. We shared with her our unique collaborations, such as the IKEA KLIPPAN, and told her about Lease A Jeans. Our Sustainability Manager and Brand Designer presented her our Impact Report. The highlight was the moment she enthusiastically put her old jeans in the shredder. . . . . . . . . . . #koninklijkhuis #koninginmaxima #hetkoninlijkhuis #koningwillem1prijs