Love @YOOX’s private label #8byYOOX as much as we do? This week, for the first time ever, customers in Montauk, New York will be able to shop the collection through the brand’s exclusive pop-up at @thesurflodge, alongside hosting The Surf Lodge’s famous Sunshine Sessions pool party. From summer surfing essentials and beach party co-ords to environmentally conscious classics, customers will be able to shop the Italian designs through an exclusive on-site display. Featuring a dedicated online portal with express shipping, the pop-up brings a seamless connected retail experience to the East Coast. As #MerchantsAtHeart, YOOX NET-A-PORTER is constantly seeking opportunities to merge fashion with culture and live experiences. Stay tuned for more from the event and upcoming launches.