“COPYCAT” — Branding 101 What if your competitors are making their own identity for branding and you are copying them with the thought “ooooh this is how they get direct sales and clients, maybe this will work with mine.” It’s definitely normal to enter a market with a similar product. However, you have to focus on your own original branding and try to make better ideas and creativity. People may say that international brands is where it all begun. But if you’re in the SAME INDUSTRY and of the SAME COUNTRY, you are aware of how the system works with your competitors and you should curate your own strategy. Moreover, creating an IDENTICAL LOOK of product is out of the book. Most of the cosmetic brands offer similar products like lip products, blushes, bronzers and etc. However, they have their own formula, packaging and over-all branding. They do it differently to all the competitions. This is how competition in this industry works. It’s not about who founded nor who first launched the similar product as yours. But this is all about strategizing in good marketing, branding and excellent customer service. What you need to do is make YOU a brand. Your own brand. It is helpful to be hands-on, unique and incorporate your personality. Period. Do not just copy other’s idea, but be courteous to support one another instead of stepping on another’s toes. Do you want to be seen as a sea of clones? Or do you want to be seen as the only fish in the pond?