Want to know more about what’s in your wardrobe? So do we. That’s why we’ve been one of the first luxury retailers to experiment with Digital IDs, virtual certificates embedded in garments which unlock access to unique information, interactive content and services to encourage deeper connections to our products. In 2021, in partnership with @eon we embedded over 1300 Digital IDs across our private labels @mrp at @mrporter, Iris & Ink at @theoutnet and 8 by YOOX at @yoox. The Digital ID is yet another step in our commitment to becoming a circular business. Find out more via the link in our bio.