Starting in my home country, Spain, my determination early on to learn about the fashion industry and be entrepreneurial led me to dive into this arena and work with Internationally recognized brands like Zara and Carolina Herrera. In doing so I got the opportunity to work with renowned photographers, designers, and organize big production shoots for fashion campaigns that helped my hands on learning experience. Understanding how to promote such brands in a saturated market, connecting with their ideal customers, and generating digital business to sell online was incredibly gratifying and eventually motivated me to start my own fashion focused studio, Gig Miami. In doing so I recently partnered with The Fashion Lab NYC that selected me to educate a database of 5000 stores in the US to help them learn how to promote their fashion business online. I further continue to teach large and growing fashion brands how to create successful campaigns to be able to survive in purely an online market, which is key in today’s world. - Laura Barrera: Fashion Branding Expert @gigmiami Read Laura’s story on ShoutoutMiami.com